Our Values
A.U.R
A.U.R offers chosen pieces with the greatest care and hand-embroidered in France, with a 24 carats gold string, and natureas an inspiration.
Our Initials
Handicraft
The handmade crafts (or Artisanat in French), is the transformation of products or the execution of services
of services through a specific savoir-faire incompatible with the mass-production spirit.
The production of decorative items is made by hand
with traditional material and tools by a local labour.
A.U.R’s unique pieces are embroidered with a 24 carats gold string
by hand, by our craftsperson, and in France.
Unique
Who’s the only existing one of its type, or unusual, or special, and opposed to double, triple, etc.
Who’s the only one of its type in a certain context: It’s a unique leaf.
Who’s astonishing because of its exceptional and singular characteristic: It’s a unique shirt.
Who’s distinguish itself from the others by its originality, its qualities: A unique person.
Each leaf is unique, each piece is unique.
Revalued
To give more value, more importance to something.
To add prestige, a greater value to something.
Synonyms: increase, raise, accentuate.
A.U.R revalue the past today to embellish tomorrow.