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Artisanat
Artisanat
Unique
Unique
Revalorisé
Revalorisé

A.U.R Artisanat Unique Revalorisé*

*A.U.R Handicraft Unique Revalued

Ethical and responsable,
A.U.R offers chosen pieces with the greatest care and hand-embroidered, in France, with a 24 carats gold string.

A.U.R thinks each clothing as a precious jewel,
each piece is unique

Order a unique A.U.R piece

Visit the shop

Revalued

By renewing with the lost value of surrounding objects.

Ethical

By trying to improve the work condition of our helpers.

Handmade

By adding value and passing down exceptional savoir-faire .

feuille aur

High-end

By creating unique pieces of precious clothing item.

Responsible

By raising public’s awareness about the news ways of consuming.

Made in France

Because producing locally lessen the carbon footprint.

feuille aur

Revalued

By renewing with the lost value of surrounding objects.

Ethical

By trying to improve the work condition of our helpers.

Handmade

By adding value and passing down exceptional savoir-faire .

High-end

By creating unique pieces of precious clothing item.

Responsible

By raising public’s awareness about the news ways of consuming.

Made in France

Because producing locally lessen the carbon footprint.

Order a unique A.U.R piece

Visit the shop
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Artisanat Unique Revalorisé
Artisanat Unique Revalorisé
Artisanat Unique Revalorisé
Artisanat Unique Revalorisé

Highlight the past today to embellish tomorrow.

A.U.R encourages you to take a different look at fashion: modern, tied to nature, and valorising the local savoir-faire.

We are more and more conscious of our impact on the planet. This collective realization evolves toward a more responsible and durable sense.

Progressively, our societies are embracing the concept of slow-fashion, or the art of taking time. At A.U.R, we want to work in the most respectful way, for us, for you, for the others, and for the planet.

As result, we are hand-selecting exclusive pieces and are giving them a new life by reinventing them. Embroidered with gold, the clothing item makes light dance and catch the sight.

It becomes precious, it becomes a jewel.

Order a unique A.U.R piece

Visit the shop

Stay tuned to A.U.R

Get information before everyone else on exclusive sales and “capsule” collections:

“My connection with clothes is both singular and precious. It is filled by the beautiful stories told by my grandmother during my childhood. From them I learned to discern the soul of the clothes. These stories remind me all the hands necessary to their production: from the gathering of the raw materials to the spinning by way of the cutting, the sewing, and the finish; all of these essential stages for the birth of a clothing item. My will is to share this new look by offering unique pieces, recycled, and handmade with gold string.

I want to renew with the lost value of the surrounding objects. The relationship with the clothing item is not only utilitarian, but also become precious in the style and in the substance. It fills us with wonder by its story and its beauty. The choice of using gold is symbolically strong. Since always, gold represents the precious material par excellence; It makes light dance and catch the sight; It enable to add an emotional value to its true value. Joined to this embroidery’s savoir-faire, the nature’s patterns become as precious.

The clothing item becomes jewel.

I do hope to share with you the emotions that a clothing item and its story are giving me. Because at the end, it’s a simple story of strings, of knots, of transmission, and of links, links among people.”

lena lelu fondatrice aur artisanat unique recycle marque upcycling

Léna Lélu

Creator of A.U.R

“My connection with clothes is both singular and precious. It is filled by the beautiful stories told by my grandmother during my childhood. From them I learned to discern the soul of the clothes. These stories remind me all the hands necessary to their production: from the gathering of the raw materials to the spinning by way of the cutting, the sewing, and the finish; all of these essential stages for the birth of a clothing item. My will is to share this new look by offering unique pieces, recycled, and handmade with gold string.

I want to renew with the lost value of the surrounding objects. The relationship with the clothing item is not only utilitarian, but also become precious in the style and in the substance. It fills us with wonder by its story and its beauty. The choice of using gold is symbolically strong. Since always, gold represents the precious material par excellence; It makes light dance and catch the sight; It enable to add an emotional value to its true value. Joined to this embroidery’s savoir-faire, the nature’s patterns become as precious.

The clothing item becomes jewel.

I do hope to share with you the emotions that a clothing item and its story are giving me. Because at the end, it’s a simple story of strings, of knots, of transmission, and of links, links among people.”

J’espère vous faire partager l’émotion que me procure un vêtement et son histoire. Car il n’est, au final, qu’une histoire de fils, de nœuds, de liens, de liens entre les hommes et de transmission.”

lena lelu fondatrice aur artisanat unique recycle marque upcycling

Léna Lélu

Creator of A.U.R